I stumbled across a website by a photographer recently and something rather caught my eye.
The photographer described his photographs as having been ‘shot using Lexar digital film’
Digital Film? Is that ‘film made of digital’ or ‘digital made of film’?
When I first read it I thought that’s an oxymoron if ever I heard one but then, upon reflection, I thought maybe some new technology was out there and I’d somehow missed it.
The more I thought about it the more excited I became.
‘Wow’, I thought, ‘bring it on. I’ll have a bit of this!’ (I was already planning how to convince my wife that this technology demanded a new camera.)
So, I thought, I must visit the Lexar web site and make myself familiar with this very latest cutting-edge technology.
I duly visited Lexar’s site and searched for their ‘digital film’. I found something about ‘35mm cameras need film and digital cameras need digital film’
My heart was pounding, I began to get excited, a new technology!
Perhaps I wouldn’t need any more compact flash cards for my Nikon digital SLR, I’ll just buy some ‘digital film’
But after spending many a long time looking around their site all I could find no reference to ‘digital film’.
Did this mean I didn’t have an excuse to buy the latest technology, a super-duper camera that uses the very latest ‘Digital Film’ technology?
My heart sank…you mean I’ve still got to use this old-fashioned Nikon D3 digital camera?
I checked the on-line Oxford English Dictionary’ only to find out there is NO reference to ‘digital film’.
However, there is a definition for ‘film’, as used in photography:
… A thin pellicle or coating of collodion, gelatin, etc. spread on photographic paper or plates, or used by itself instead of a plate. Now esp. a thin, flexible, transparent material consisting essentially of a plastic base or support (formerly of celluloid, now commonly of cellulose acetate) coated on one side with one or more layers of emulsion and sold as a rolled strip and as separate sheets; also, a single roll of this material, allowing a small number of exposures for use in still photography or a large number for use in cinematography.’
Doesn’t seem to me that this description could be prefixed by the word ‘digital’
So who invented the term ‘digital film’ first and why doesn’t the OED know about it?
You may think that ‘digital film’ is either a term invented by marketing people working for flash card manufacturers (although I couldn’t find any such reference by them) or, more scarily, by photographers trying to hold onto cellulose dreams while at the same time using a modern-day digital camera.
What do I think?
A bit obvious really…digital film was developed, in top-secret, for Hasselblad cameras at Area 51 for use in the Apollo moon landings.
How do I know…you’ve only to ask yourself the following questions.
‘Why didn’t they bring the cameras back, and which planet is that photographer from?
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